"Rusting on" fans : nurturing sport team identification via the creation of generational fandom ; a case study
Michelle A. O'Shea; Abel Duarte Alonso
| Year of publication: |
2012
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| Authors: | O'Shea, Michelle A. ; Alonso, Abel Duarte |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 12.2012, 1/2, p. 39-56
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010096446