S-D Logic as an Example of Non-Cumulative Scientific Progress in the Marketing Discipline
| Year of publication: |
2013
|
|---|---|
| Authors: | Haase, Michaela ; Kleinaltenkamp, Michael |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 2130531. - Vol. 73.2013, 2, p. 95-112
|