Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hans Hoeken and Hanny den Ouden
| Year of publication: |
2022
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| Authors: | Hoeken, J. A. L. ; Ouden, Hanny den |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 6, p. 843-868
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| Subject: | attitude toward ad | eudaimonic experience | feelings | hedonic experience | humorous ads | moving ads | Narrative advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Experiment | Hedonischer Preisindex | Hedonic price index | Emotion | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.2015512 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277317