Sage brief guide to marketing ethics

The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing

MoreLess

Year of publication:	c2012 ; Online-Ausg.
Publisher:	Thousand Oaks, Calif : SAGE
Subject:	Marketing \| Unternehmensethik \| Business ethics \| Marketingmanagement \| Marketing management \| Zielgruppe \| Target group \| Wirtschaftsethik

Online Resource

Check full text access |

More access options

sk.sagepub.com

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online Ressource (viii, 218 p.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Einführung
Language:	English
Notes:	Includes bibliographical references. - Description based on print version record The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing
ISBN:	978-1-4522-4396-2 ; 978-1-4522-4396-2 ; 978-1-4129-9514-6 ; 978-1-4129-9514-6
Classification:	Philosophie und Theorie der Betriebswirtschaft ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208123