Salad=success and fries=failure? : conceptualizing and assessing self-control outcome measures in food decision-making research

Kelly Haws, Scott Davis and Utpal Dholakia

Year of publication:	March-April 2016
Authors:	Haws, Kelly L. ; Davis, Scott ; Dholakia, Utpal
Published in:	Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 2, p. 99-116
Subject:	Selbstevaluation \| Self-assessment \| Konsumentenverhalten \| Consumer behaviour \| Lebensmittelkonsum \| Food consumption \| Entscheidungsverfahren \| Decision-making procedure

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