Sales and operations planning for new products : a parallel process?
Gustavo Bagni, Juliana Keiko Sagawa and Moacir Godinho Filho
| Year of publication: |
2022
|
|---|---|
| Authors: | Bagni, Gustavo ; Sagawa, Juliana Keiko ; Godinho Filho, Moacir |
| Published in: |
International journal of physical distribution and logistics management. - Bingley : Emerald, ISSN 1758-664X, ZDB-ID 2032079-6. - Vol. 52.2022, 1, p. 29-47
|
| Subject: | Design science | New products introduction | Sales and operations planning | Sales forecast | Verkauf | Selling | Innovation | Lieferkette | Supply chain | Produktentwicklung | New product development | Prozessmanagement | Business process management | Produktionsplanung | Production planning | Absatz | Sales | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPDLM-02-2020-0049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013173419