Sales effects of a new counter display
Peter J. McClure and E. James West
| Year of publication: |
1969
|
|---|---|
| Authors: | McClure, Peter J. ; West, E. James |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 1, p. 29-34
|
| Subject: | Werbungsbetrieb | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002392907