Sales effects of attention to feature advertisements : a Bayesian mediation analysis

Jie Zhang, Michel Wedel, and Rik Pieters

Year of publication:	2009
Authors:	Zhang, Jie ; Wedel, Michel ; Pieters, Rik
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 5, p. 669-681
Subject:	Verkaufsförderung \| Sales promotion \| Printwerbung \| Print advertising \| Werbewirkung \| Advertising effects \| Marktanteil \| Market share

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