Sales effects of two campaign themes
[von] Peter L. Henderson; James F. Hind and Sidney E. Brown
| Year of publication: |
1964
|
|---|---|
| Authors: | Henderson, Peter L. ; Hind, James F. ; Brown, Sidney E. |
| Published in: |
Marketing models : quantitative and behavioral. - Scranton, Pa. : International Textbook Comp.. - 1964, p. 407-425
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Advertising Research. Vol. 1. 1961 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002789926