Sales force deployment by mathematical programming
Year of publication: |
1999
|
---|---|
Authors: | Haase, Knut |
Publisher: |
Kiel : Universität Kiel, Institut für Betriebswirtschaftslehre |
Subject: | Handelsvertretung | Personaleinsatzplanung | Betriebliche Standortwahl | Mathematische Optimierung | Theorie | Marketing models | sales force sizing | salesperson location | sales territory alignment | sales resource allocation | nonlinear mixed-integer programming | column generation |
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