Sales force management : planning, implementation, and control
Gilbert A. Churchill ; Neil M. Ford ; Orville C. Walker
| Year of publication: |
1990 ; 3. ed.
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|---|---|
| Authors: | Churchill, Gilbert A. ; Ford, Neil M. ; Walker, Orville C. |
| Publisher: |
Homewood, Ill. [u.a.] : Irwin |
| Subject: | Sales-promotion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 845 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-08004-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004100090