SALES MAXIMIZATION AND PROFIT MAXIMIZATION: A NOTE ON THE DECISION OF A SALES MAXIMIZER TO THE INCREASE OF PER UNIT COST

In this paper, the authors compare the behaviours of a sales revenue maximizer with that of a profit maximizer in their response to an increase of the per unit production cost or a per unit tax being imposed. A common mistake in currently used textbooks is pointed out, and a new proposition is proposed for replacing a false statement there. Copyright 2007 The AuthorsJournal compilation 2007 Blackwell Publishing Ltd

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Year of publication:	2007
Authors:	Li, Ke ; Yao, Shuntian
Published in:	Pacific Economic Review. - Wiley Blackwell. - Vol. 12.2007, 5, p. 559-564
Publisher:	Wiley Blackwell

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005277246