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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas, (2004)
Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes
Durvasula, Srinivas, (2006)
The management of long-term marketing relationships in business-to-business financial services.
Theron, Edwin, (2008)
Salesforce.com for dummies
Wong, Tom, (2011)
The retail world from a child’s perspective
Coughlin, Ron, (2003)
Generation XO ‐ from “slacker” to vigilant family gatekeeeper