Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Hyun Seung Jin; Jaebeom Suh and D. Todd Donavan
| Year of publication: |
2008
|
|---|---|
| Authors: | Jin, Hyun Seung ; Suh, Jaebeom ; Donavan, D. Todd |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 1, p. 45-57
|
| Subject: | Markenführung | Brand management | Werbeplanung | Advertising planning | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003708163