Same- and other-brands Information Sources in the formation of inferential beliefs about partially described multiattribute products
Rami Zwick
| Year of publication: |
1988
|
|---|---|
| Authors: | Zwick, Rami |
| Publisher: |
[Univ. Park, Pa.] : College of Business Administration, Pa. State Univ. |
| Extent: | 41 Bl. : Ill. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr 173 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004768815