Satisfaction, image and loyalty: new versus experienced customers
| Year of publication: |
2008
|
|---|---|
| Authors: | Brunner, Thomas A. ; Stöcklin, Markus ; Opwis, Klaus |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 9, p. 1095-1105
|