Satisfaction in choice as a function of the number of alternatives: When "goods satiate"
| Year of publication: |
2009
|
|---|---|
| Authors: | Reutskaja, Elena ; Hogarth, Robin M. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 3, p. 197-203
|