Satisfaction, loyality and word of mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Florian v. Wangenheim ; Tomás Bayón
| Year of publication: |
2001
|
|---|---|
| Authors: | Wangenheim, Florian von ; Bayón, Tomás |
| Publisher: |
Bruchsal |
| Subject: | Verbraucherzufriedenheit | Kundenbindung | Mund-zu-Mund-Werbung |
| Extent: | 25 Bl. : graph. Darst. |
|---|---|
| Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal, ISSN 1613-6691. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004663257