Satisfaction (mis)pricing revisited : real? Really big?
Sundar G. Bharadwaj & Debanjan Mitra
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Bharadwaj, Sundar G. ; Mitra, Debanjan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 5, p. 116-121
|
| Subject: | customer satisfaction | mispricing anomaly | marketing-finance interface | intangibles | asset pricing | Kundenzufriedenheit | Customer satisfaction | Börsenkurs | Share price | Immaterielle Werte | Intangible assets | CAPM |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591213