Satisfaction with virtual communities in B2B financial services : social dynamics, content and technology
Evangelos Chompis; Roger W. H. Bons; Bart van den Hooff; Frans Feldberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Chompis, Evangelos ; Bons, Roger W. H. ; Hooff, Bart van den ; Feldberg, Frans ; Horn, Hans |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 3, p. 165-177
|
| Subject: | Virtual communities | Social media | Business to business | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Finanzdienstleistung | Financial services | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402524