Save more today or tomorrow : the role of urgency in precommitment design
Year of publication: |
2023
|
---|---|
Authors: | Reiff, Joseph ; Dai, Hengchen ; Beshears, John ; Milkman, Katherine L. ; Benartzi, Shlomo |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 6, p. 1095-1113
|
Subject: | precommitment | inference making | farsighted decisions | choice architecture | field experiment | Theorie | Theory | Experiment | Feldforschung | Field research | Entscheidung | Decision | Sparen | Savings | Konsumentenverhalten | Consumer behaviour |
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