Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Lydia Hanks, Nathan Line, Tarik Dogru, Lu Lu
| Year of publication: |
2024
|
|---|---|
| Authors: | Hanks, Lydia ; Line, Nathaniel D. ; Dogru, Tarik ; Lu, Lu |
| Subject: | altruism | COVID-19 | EWOM | restaurant | self-enhancement | social media | Altruismus | Altruism | Gastronomie | Restaurant industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Coronavirus | Sparen | Savings |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221092704 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633477