Says who? : how the match between the social identity of organizations and their audiences increases perceptions of organizational authenticity
Balázs Kovács, Suzanne Horwitz
| Year of publication: |
2021
|
|---|---|
| Authors: | Kovács, Balázs ; Horwitz, Suzanne |
| Subject: | organizational identity | audiences | authenticity | restaurants | experiments | homophily | expertise | online reviews | mere exposure effect | Unternehmenskultur | Corporate culture | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Glaubwürdigkeit | Credibility | Gastronomie | Restaurant industry | Persönlichkeitspsychologie | Personality psychology | Verhalten in Organisationen | Organizational behaviour | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1476127020922482 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607681