Scale development and validation of gender-specific consumer decision-making styles : a case of Indian teenagers
Sartaj Chaudhary, Ajoy Kumar Dey
| Year of publication: |
2018
|
|---|---|
| Authors: | Chaudhary, Sartaj ; Dey, Ajoy Kumar |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 16.2018, 3, p. 339-358
|
| Subject: | consumer decision-making styles | CDMS | Indian teenagers | scale development | gender difference | exploratory factor analysis | confirmatory factor analysis | CFA | t-test | consumer styles inventory | Konsumentenverhalten | Consumer behaviour | Indien | India | Geschlecht | Gender | Faktorenanalyse | Factor analysis | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011933668