Scale development in employer branding
Isabelle Hillebrandt; Björn S. Ivens
| Year of publication: |
2012
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|---|---|
| Authors: | Hillebrandt, Isabelle ; Ivens, Björn Sven |
| Published in: |
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011". - Wiesbaden : Springer Gabler, ISBN 3-658-00426-6. - 2012, p. 65-86
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| Subject: | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010220140