Scale format effects on response option interpretation and use
Year of publication: |
July 2016
|
---|---|
Authors: | Cabooter, Elke ; Weijters, Bert ; Geuens, Maggie ; Vermeir, Iris |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 7, p. 2574-2584
|
Subject: | Response behavior | Polarity | Numbering | Survey design | Survey research |
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