SCEM-System to support the development of consumer promotion
Harald Gerking
| Year of publication: |
2007
|
|---|---|
| Authors: | Gerking, Harald |
| Published in: |
Strategies and tactics in supply chain event management. - Berlin : Springer, ISBN 3-540-73765-0. - 2007, p. 241-248
|
| Subject: | Deutsche Woolworth GmbH & Co. OHG | Discounter | Discounters | Verkaufsförderung | Sales promotion | Lieferkette | Supply chain | Störungsmanagement | Disruption management | IT-gestützte Logistik | Computer-aided logistics | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003589077