Scheduling online advertisements to maximize revenue under variable display frequency
Year of publication: |
2012
|
---|---|
Authors: | Deane, Jason ; Agarwal, Anurag |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 40.2012, 5, p. 562-570
|
Subject: | Online-Marketing | Internet marketing | Scheduling-Verfahren | Scheduling problem | Revenue-Management | Revenue management | Operations Research | Operations research | USA | United States |
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