Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Year of publication: |
2021
|
---|---|
Authors: | Paul, Justin ; Lim, Weng Marc ; O'Cass, Aron ; Hao, Andy Wei ; Bresciani, Stefano |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 45.2021, 4 (12.05.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Cultural differences in vertical brand extension evaluations : the influence of thinking styles
Hao, Andy Wei, (2020)
-
The Impact of Congruity and Country Image on Global Brand Alliance Evaluation
Hao, Andy Wei, (2013)
-
Consumer perceptions of brand functions: an empirical study in China
Guo, Xiaoling (Martine), (2011)
- More ...