Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context
Year of publication: |
2001
|
---|---|
Authors: | Tavassoli, Nader T. ; Han, Jin K. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2001, 3, p. 482-493
|
Saved in:
Saved in favorites
Similar items by person
-
Auditory and Visual Brand Identifiers in Chinese and English
Tavassoli, Nader T., (2002)
-
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
Tavassoli, Nader T., (2003)
-
Language in Multimedia: Interaction of Spoken and Written Information
Tavassoli, Nader T., (1998)
- More ...