Scripting markets: From value propositions to market propositions
| Year of publication: |
2011
|
|---|---|
| Authors: | Storbacka, Kaj ; Nenonen, Suvi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 2, p. 255-267
|