Search engine advertising : channel substitution when pricing ads to context
Avi Goldfarb; Catherine Tucker
| Year of publication: |
2011
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|---|---|
| Authors: | Goldfarb, Avi ; Tucker, Catherine |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 3, p. 458-470
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| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Synergie | Synergy | Werbeträger | Advertising media | Preismanagement | Pricing strategy | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988421