Search engine loyalty : considering the commitment-loyalty link from a hedonic versus utilitarian perspective
Marion Garnier
| Year of publication: |
2008
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|---|---|
| Authors: | Garnier, Marion |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009, 1, p. 43-73
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Internet | Suchmaschine | Search engine | Beziehungsmarketing | Relationship marketing | Regressionsanalyse | Regression analysis | Varianzanalyse | Analysis of variance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812635