Search-Purchase (S-P) Strategies of Multi-Channel Consumers: A Segmentation Scheme
| Year of publication: |
2004
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|---|---|
| Authors: | Shim, Soyeon ; Eastlick, Mary Ann ; Lotz, Sherry |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 11.2004, 2-3, p. 33-54
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