Searching for boundary conditions for successful brand extensions
Kwon Jung; Leslie Tey
| Year of publication: |
2010
|
|---|---|
| Authors: | Jung, Kwon ; Tey, Leslie |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 4, p. 276-285
|
| Subject: | Markentransfer | Brand extension | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658572