Seasonality and the effect of advertising on price
Year of publication: |
2015
|
---|---|
Authors: | Genesove, David ; Simhon, Avi |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 63.2015, 1, p. 199-222
|
Subject: | Nachfrage | Demand | Saisonale Schwankungen | Seasonal variations | Werbung | Advertising | Preismanagement | Pricing strategy | Duopol | Duopoly | Israel | 1999-2005 |
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