See now, act now : how to interact with customers to enhance social commerce engagement?
Jiaolong Xue, Xinjian Liang, Tao Xie, Haizhong Wang
| Year of publication: |
2020
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|---|---|
| Authors: | Xue, Jiaolong ; Liang, Xinjian ; Xie, Tao ; Wang, Haizhong |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 6, p. 1-26
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| Subject: | Customer engagement | Live broadcasting | Live interaction | Perceived risk | Psychological distance | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103324 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293424