"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Qiang Liu, Hongju Liu, Manohar Kalwani
| Year of publication: |
2020
|
|---|---|
| Authors: | Liu, Qiang ; Liu, Hongju ; Kalwani, Manohar U. |
| Subject: | Pharmaceuticals | Consumer involvement | Direct-to-consumer advertising | DTCA | Medium | Patient flow | Health care | Arzneimittel | Patienten | Patients | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Gesundheitsversorgung | Gesundheitswesen | Health care system | Ärzte | Physicians | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09514-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012229423