Seeing Is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance
| Year of publication: |
2011
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|---|---|
| Authors: | Hoegg, JoAndrea ; Alba, Joseph W. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 28.2011, 3, p. 346-360
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