Seeing the big picture : multitasking and perceptual processing influences on ad recognition
Year of publication: |
2015
|
---|---|
Authors: | Duff, Brittany R.-L. ; Sar, Sela |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 173-184
|
Subject: | Mediennutzung | Media usage | Wahrnehmung | Perception | Werbewirkung | Advertising effects |
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