Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Susan A.M. Vermeer, Theo Araujo, Stefan F. Bernritter, Guda van Noort
| Year of publication: |
2019
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|---|---|
| Authors: | Vermeer, Susan A. M. ; Araujo, Theo ; Bernritter, Stefan F. ; Noort, Guda van |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 3, p. 492-508
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| Subject: | Automated content analysis | Digital marketing strategies | eWOM | Machine learning | Sentiment analysis | Social media | Webcare | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.01.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134275