Seeing your audience through an actor's eyes: an interview with George Stalk

Purpose – To convey the potential of hidden benefits in well‐selected arts‐based training – in this particular instance, theatrically‐based training. Design/methodology/approach – A leading international consultancy put numerous vice presidents through training with The Actors Institute (TAI) over about ten years. This paper is an interview with a leading consultant who frequently gives presentations that had been consistently rated highly by his audiences before he began attending. After ten years, he still periodically returns to TAI for assistance. Findings – The original intent was to improve presentations. In fact, participants gained a better sense for dealing with all kinds of audiences, extending to client engagements and personal situations. Practical implications – Many executives don't feel the need for training when they hit a certain level. When the training is based on developmental skills and is over an extended period rather than a brief one‐time experience, and the training organization wisely chosen, there can be long‐term benefits that go beyond expectations. Originality/value – George Stalk is highly respected. He has not previously spoken out on this topic. His first‐hand experiences can influence many other businesspeople to potential benefits of arts‐based training that they had not recognized.