Seemingly incidental anchoring : the effect of incidental environmental anchors on consumers’ willingness to pay
Kivilcim Dogerlioglu-Demir; Cenk Koçaş
| Year of publication: |
2015
|
|---|---|
| Authors: | Dogerlioglu-Demir, Kivilcim ; Koçaş, Cenk |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 607-618
|
| Subject: | Anchoring | Willingness to pay | Internal reference price | Incidental environmental anchoring | Priming | Zahlungsbereitschaftsanalyse | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399141