Segmentation and targeting
Brian Sternthal and Alice M. Tybout
| Year of publication: |
2001
|
|---|---|
| Authors: | Sternthal, Brian ; Tybout, Alice M. |
| Published in: |
Kellogg on marketing. - New York : J. Wiley & Sons, ISBN 0-471-35399-X. - 2001, p. 3-30
|
| Subject: | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Marketingmanagement | Marketing management | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001612972