Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression
| Year of publication: |
2007
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|---|---|
| Authors: | Mccarty, John A. ; Hastak, Manoj |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 6, p. 656
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