Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
John A. McCarty, Manoj Hastak
| Year of publication: |
2007
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|---|---|
| Authors: | McCarty, John A. ; Hastak, Manoj |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 6, p. 656-662
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| Subject: | Data Mining | Data mining | Direktmarketing | Direct marketing | AHP-Verfahren | AHP approach | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003487052