Segmentation-based predictive modeling appoach in insurance marketing strategy
P.H.A. Desik, B. Samarendra, Prashanth Soma and N. Sundari
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Desik, P. H. A. ; Samarendra, B. ; Soma, Prashanth ; Sundari, N. |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 13.2016, 2, p. 35-45
|
| Subject: | Prognoseverfahren | Forecasting model | Versicherungsmarkt | Insurance market | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538590