Segmentation in Consumer Durables Markets
Year of publication: |
2014
|
---|---|
Authors: | George, Donald A R |
Published in: |
International Journal of Business Administration. - International Journal of Business Administration, Sciedu Press. - Vol. 5.2014, 2, p. 13-22
|
Publisher: |
International Journal of Business Administration, Sciedu Press |
Subject: | consumer durables | reliability |
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