Segmentation in Markov chain consumer behaviour models
Year of publication: |
2004
|
---|---|
Authors: | Ho, J. ; Thomas, L.C. ; Pomrey, T.A. ; Scherer, W.T. |
Other Persons: | Thomas, L. C. (contributor) ; Crook, J. (contributor) ; Edelman, B. D. (contributor) |
Publisher: |
Oxford University Press |
Subject: | Management. Industrial Management |
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