Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
| Year of publication: |
2010
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|---|---|
| Authors: | Walsh, Gianfranco ; Hassan, Louise M. ; Shiu, Edward ; Andrews, J. Craig ; Hastings, Gerard |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 7 (1.1.), p. 1140-1165
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